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"An innovative approach to visible and enduring market advantage."
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What is Trax123™?
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No company can afford to stand still. Not in good times, and especially not in bad times. As markets move and respond to political, economical, social, technological and environmental opportunities or pressures, the best of business strategies will not always guarantee sustainable market power where the need to align visions with market expectations continue to be challenging, if not difficult. With sufficient knowledge and market experiences, a company would know what products to produce and which customers to target. But without the organisational structure and culture to continually learn and innovate, even the strongest of companies will not be able to respond when markets shift in another’s favour, or when unforeseen circumstances trigger changes in customer expectations and behaviors. For start-up and smaller companies, the need to be alert to new information and the ability to innovate faster is even more critical in the absence of market history and experiences. Essentially, the more you know, the faster you innovate, and the stronger your reputation (or brand), the better you are positioned for sustainable growth. Yet, innovations in these important processes are frequently ad hoc or peripheral, residing outside mainstream operations at the majority of organisations.
The market-think® Trax123™ addresses this void in the key processes of competitiveness: the convergence of knowledge, innovation and branding in the delivery of business strategies and brand-led transformations. Created as an integrated learning system by a former global Ernst & Young partner and her associates through more than 10 years of research, development and experimentations, the method which was first piloted at national oil corporation, Petronas in 2002 has today evolved into a structured competency enhancement program seeding new market-critical capabilities in the management of knowledge, the development of innovative skills, and the building of powerful brands within emerging market companies.
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